Frank and Honest – The First Coffee Brand to Use ASMR
Frank and Honest Coffee are always trying to think outside the coffee cup when it comes to creating content for their audience so have created ASMR videos for their fans to enjoy.
ASMR (Autonomous Sensory Meridian Response) has amassed a huge following online, creating an entire subculture around the sensory experience videos. It’s basically a weird tingly feeling on your skin and spine that’s usually brought on by satisfying sounds alongside soothing images.
‘From medium-roast beans ground to perfection, to the pour of our subtly sweet espresso, making a Frank and Honest coffee is an exquisite process and one that’s carried out to step-by-step perfection in every cup from our machines.’
This latest video intends to amplify the quality credentials of Frank and Honest’s coffee. The sole purpose of ASMR is to relax people, this ASMR video is meant to give the viewer a relaxing tingle at the back of their head and/or spine when they see and hear the coffee creation process.
Frank and Honest want to ensure that after viewing their new video, people will be compelled to go out and buy a cup of coffee.